Maybe it’s not Maybelline…
…and we owe a great big “thank you!” to drag culture for making the women we put on pedestals appear as beautiful as they do.
Where do you think contouring, baking, and highlighting came from? Many have linked the “trend” to Kim Kardashian, who in 2012 posted a viral photo of her face mid-contouring (the trick became such a signature of hers that she launched KKW Beauty in 2017 with a contouring kit). Her trademark look inspired thousands of Kardashian-inspired tutorials and a chain reaction started among top beauty bloggers competing for views and likes….
Yet, the acknowledgement isn’t fully there. “Do I feel the drag community has been given the credit it deserves for highlight, contour[ing], cut creases? No I don’t,” says Osmond Vacious a.k.a. Vivacious, a New York-based drag queen since the ’90s club kid era mentored by the likes of Hector Xtravaganza (grandfather of the House of Xtravaganza). “Why do I say that? When was the last time you saw a drag queen in a commercial for L’Oreal, CoverGirl, anyone? We’re not there.”
Read the entire article here.